GaL‑AA Event & Roundup Promotion Guide

This document helps explain how GaL-AA can help promote your AA related event.

 

Many event organizers are not highly technical, so this guide also clearly lists what information and materials you will need to send us.  

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GaL-AA has an online form that can be used by event organizers to enter this information.  Below is a link to the form, w

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Form Link:
https://form.jotform.com/261667319799174

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GaL-AA Roundup Event Listing Page:
https://www.gal-aa.org/roundups

 

Materials We Need From Event Planners

To promote an event effectively, please provide the following:

·         • Event Name

·         • Event Dates

·         • Event Location (City, State/Province, Country)

·         • Event Primary Contacts email address

·         • Event Primary Contact mobile number

·         • Website and/or ticket purchase link

·         • Up to 200 words describing the event

·         • Event flyer and/or logo image (PNG format preferred)

·         • Cities or states where targeted email promotion should be sent

·         • Preferred month for newsletter promotion 

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Once the material is gathered, send to roundup@gal-aa.org 

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Promotional Services Provided by GaL‑AA

1. Community Events Blog Feature

GaL‑AA will publish a blog article in our Community Events section to help promote the event. This is one of the most valuable promotional tools we offer because the blog receives a significant amount of web traffic and is also featured on the GaL‑AA home page.

 

Details:

·         • The post can be published anytime once materials are received.

·         • The most recent six blog posts are automatically featured on the GaL‑AA home page.

·         • The blog article will include links to the event website or ticket purchase page.

 

2. Roundup Directory Listing

GaL‑AA maintains a public Roundup listing page where events can be added or updated. The listings are managed internally in a Google Sheet and automatically displayed on our public page.  This page is always ranked in the top 5 accessed webpages on the GaL-AA website.  

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3. Public Calendar Listing

Events can also be added to the GaL‑AA public calendar that appears on the Roundups page. This allows members to easily see upcoming events and helps increase visibility.  This calendar is updated monthly, sometimes more often.

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4. Newsletter Feature

Events may also be featured in the GaL‑AA newsletter, Spotlight on Sobriety.

 

Details:

• The newsletter is published monthly on the first Sunday of each month.

• Event organizers may choose in which issue they would like their announcement included.

• The same text and images used for the blog post are typically used for the newsletter.

• The newsletter committee requires submissions to be in 2 weeks prior to publication date.

 

5. Targeted Email Promotion

GaL‑AA can also send targeted promotional emails to members in specific geographic areas.

Details:

·         • Emails are typically sent about two weeks before the event.

·         • Messages are sent only to relevant regions rather than the entire membership.

·         • Event organizers must specify the cities or states where promotion should be targeted.

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Important Note

GaL‑AA does not promote events on social media. Our promotion focuses on the website, newsletter, calendar, and targeted email communication.